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Gavin Willoughby

Business Development Manager

With a long career in technical sales, marketing and management, Gavin joined applied acoustics as sales manager in 2004. Committed to delivering the best possible customer service, he has overseen the company’s international growth alongside Adam, culminating in two Queen’s Awards for exporting achievement.

Outside of business, Gavin has spent much of his life chasing a rugby ball around a field and has been lucky enough to have played the sport on five continents. As the ultimate team sport, he has always found that many of its aspects such as teamwork, discipline, decision-making, adaptability and accountability are absolutely crucial in the business environment. An aversion to pain and a post-match pint or two don’t go amiss either. 

When a client comes to us for the first time, my goal is for that to be the first experience of a partnership that will run for many years; a partnership built on openness, honesty, integrity and first-class customer service.”