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Applied Acoustics' 200th USBL Sale

Scott Johnstone & Julian Rickards
3rd December, 2012 | 2 minute read
By Gavin Willoughby, Business Development Manager

With a long career in technical sales, marketing and management, Gavin joined applied acoustics as sales manager in 2004. Committed to delivering the best possible customer service, he has overseen the company’s international growth alongside Adam, culminating in two Queen’s Awards for exporting achievement.

Event Date: 27 Nov
Applied Acoustic Engineering (AAE) based in Great Yarmouth, UK, recently sold its 200th USBL system to rental company Sonar Equipment Services (SES), coincidentally also based in the town. The sale was celebrated with a short ceremony and presentation by AAE’s Sales Advisor Julian Rickards to SES’s Managing Director, Scott Johnstone. The system bought was the Spread Spectrum rack-mount Easytrak Nexus USBL, the fifth purchased by the company, destined for its rental pool. This product, one of a range of USBL tracking systems manufactured by Applied Acoustics, incorporates digital spread spectrum technology that reduces the transmitted acoustic signals’ susceptibility to interference.

“The Nexus system is very popular with our clients,” said Scott, “because it meets their needs well in a variety of applications – though I’m aware it’s a particularly outstanding positioning system in shallow water, traditionally a challenging environment, where its performance exceeds expectations.”

Julian Rickards was delighted with the sale. “We’ve sold our USBL systems right across the globe from Canada to New Zealand and all points between, so when the 200th order landed on my desk I knew it was an event worth marking with an invitation to Scott.”

This sale builds on the products’ already excellent track record,”he added, “and reinforces the Easytrak Nexus as the first choice for many customers and rental companies alike.”

Scott Johnstone & Julian Rickards

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