Looking for innovation
Get in touch today
Home - News - Updates - New office in North America region

New office in North America region

16th May, 2019 | 3 minute read
By Gavin Willoughby, Business Development Manager

With a long career in technical sales, marketing and management, Gavin joined applied acoustics as sales manager in 2004. Committed to delivering the best possible customer service, he has overseen the company’s international growth alongside Adam, culminating in two Queen’s Awards for exporting achievement.

Applied Acoustic Engineering Ltd is excited to announce its decision to open its first location in an overseas territory.  The Canadian city of Halifax, Nova Scotia, will become home to AAE Americas on May 1st 2019, when the company moves into its new office at the Centre for Ocean Ventures & Entrepreneurship (COVE), a collaborative, harbour-side facility for applied innovation in the ocean sector. The COVE site features extensive marine facilities with two large, deep-water piers, office space, workshops and laboratories.

One-in-five-jobs in Nova Scotia is connected to the ocean with the province being a hub for cutting-edge research and technology development.

Laurel Broten, President and CEO of the business development agency for the Province; Nova Scotia Business Inc. comments “We are proud to welcome Applied Acoustics. Their skills, products and capabilities are a great addition to the ocean ecosystem, strengthening Nova Scotia’s strong acoustic sector, and contributing to the growth of Nova Scotia’s reputation as a world leader in the acoustics market”.

Long serving AAE Sales Manager, Gavin Willoughby, will relocate to Canada as Business Development Manager to oversee the implementation and operation of the new venture, as well as providing sales and support services to the North & South American markets, the firmly established distributor network and the wider geographical areas of business in which the company already operates.

Speaking from the company’s HQ in Great Yarmouth, UK, Gavin commented, “This is a fantastic opportunity for Applied Acoustics to increase its market share in North America and beyond.   By establishing a permanent presence in the region we will be able to provide a much more efficient service to our existing customer base there, as well as being in the perfect position to seek out and support new clients and new contracts.

“Now in our 30th year, it’s an exciting time for the company,” he continued, “with many new members of staff successfully recruited over the last 12 months and with new products and innovations firmly in the pipeline, we’re very much looking forward to the challenges and opportunities that lie ahead.”

As part of the global development strategy Hollie Moran has been appointed as Sales Manager for the EMEA region, focusing on expanding the sales of the Applied Acoustics’ equipment and continuing to build on the company’s enviable reputation of providing a first class service and high quality products into the commercial, academic and defence markets.









Explore more from aae technologies

Stay ahead of the curve

Sign up for our newsletter to receive our customised product updates and news